Most travel brands out there focus all their efforts only on the booking part of the travel lifecycle. And why not? Bookings are what generate revenue at the end of the day, isn’t it?...
Okay, so you’re convinced that it’s high time your travel company invested in an online travel booking platform. And why not? Almost 50% of travel is booked online, and that number is only going...
FOMO is a buzzword that has become extremely popular among Millennials. For those of you who are unfamiliar with the term, FOMO is an abbreviation for ‘Fear of Missing Out’. Oxford dictionary defines FOMO...
The tourism industry over the last few years has witnessed a major shift in how travel is planned and booked. Let’s look at leisure travel for example: A few years ago, a customer looking...
As another eventful year draws to a close, it’s time to reflect on the year that’s been and revisit the wonderful work done by our content marketing team in bringing to our audience a...
In Part 1 of our Online Travel Glossary we shared a list of essential terms used in online travel that tourism businesses today should be aware. Part 1 covered terms from A-M. In Part...
The Travel and Tourism industry is getting increasingly digital, transforming various aspects of travel, including distribution, marketing, operations, administration and planning. This transformation is compelling traditional travel businesses to make the shift from offline...
China’s outbound tourism growth has exploded over the last decade or so, overtaking developed economies like US and Germany. What’s surprising is that only 7 per cent of Chinese citizens hold a passport! In...
For travel firms with B2B operations, eg. large travel agencies, suppliers and tour operators, managing their network of sub-agents poses a huge challenge, especially if the agents are spread over multiple geographies. Many B2B...
Whether you’re a travel startup or an established travel agency, there’s no denying the fact that competition in the tourism industry is at an all time high. There are hundreds and thousands of travel...
