Destination marketing has evolved considerably from magazines and flyers to a paramount level through daily scrolling. Various platforms have cantered a big journey to come to the point of catering to this business strategy....
It’s December, which means it’s time for our annual round-up of the most popular posts on our blog! We hope you all had a wonderful 2019…we certainly did! Like the years gone by, our...
Amid the big debate on Google Ads Vs Facebook Ads, deciding how to diversify your advertising spends between these two platforms can be challenging for travel marketers. Both the platforms are tightening the noose...
Most travel brands out there focus all their efforts only on the booking part of the travel lifecycle. And why not? Bookings are what generate revenue at the end of the day, isn’t it?...
FOMO is a buzzword that has become extremely popular among Millennials. For those of you who are unfamiliar with the term, FOMO is an abbreviation for ‘Fear of Missing Out’. Oxford dictionary defines FOMO...
Whether you’re a travel startup or an established travel agency, there’s no denying the fact that competition in the tourism industry is at an all time high. There are hundreds and thousands of travel...
Social media has really exploded in recent years, and is now one of the most influential marketing channels for tourism companies. Studies have shown that almost 60% travelers today rely on social media...
DMOs, or Destination Management Organizations are typically non-profit agencies or tourism authorities that oversee the marketing and promotions of specific destinations. They create and implement marketing campaigns to promote tourism their destination. DMOs work...
Virtual Reality as a technology has existed for a while now, but it has evolved significantly lately and its applications in travel are only being realized now. It is touted as one of the...
Most travel brands nowadays track how social media marketing impacts their bottomline. And while brands are investing millions of dollars in creating content for social channels that would inspire travelers, the value of user...
