An active digital presence has been increasingly important for travel intermediaries over the past few years. With the COVID-19 pandemic having affected every industry throughout the planet, the travel sector has been among the...
Destination marketing has evolved considerably from magazines and flyers to a paramount level through daily scrolling. Various platforms have cantered a big journey to come to the point of catering to this business strategy....
Amid the big debate on Google Ads Vs Facebook Ads, deciding how to diversify your advertising spends between these two platforms can be challenging for travel marketers. Both the platforms are tightening the noose...
Who isn’t aware of the ever-soaring success of Amazon since its inception? The online marketing giant has been setting some serious digital marketing goals for brands looking to boost their ROI through digital campaigns....
DMOs, or Destination Management Organizations are typically non-profit agencies or tourism authorities that oversee the marketing and promotions of specific destinations. They create and implement marketing campaigns to promote tourism their destination. DMOs work...
Introduction Like we have mentioned in many of our past blog posts, travel is getting increasingly digitized in nature, with more and more people using the internet to research and book flights, hotels and...
Most travel brands nowadays track how social media marketing impacts their bottomline. And while brands are investing millions of dollars in creating content for social channels that would inspire travelers, the value of user...
With more and more people using the internet to plan and book travel, online user reviews have become extremely crucial for travel providers. According to studies, 85% of consumers read up to 10...
Whether it’s a family holiday, romantic getaway, solo trip, business travel or just a random unplanned trip with friends, travelers are more than happy to share the highlights of their holiday on social media....
One of the most frequently asked questions by travel agents when it comes to marketing and expanding their business is: Why do I need social in my marketing arsenal? There are many out there...
