Amid the big debate on Google Ads Vs Facebook Ads, deciding how to diversify your advertising spends between these two platforms can be challenging for travel marketers. Both the platforms are tightening the noose...
There’s no doubt that the world of travel is becoming increasingly global. The way travel is distributed has also undergone a major transformation. Online technologies have allowed tourism firms to expand their offerings and...
Artificial Intelligence is at the cutting edge of business. It is increasingly becoming a make-or-break criterion for big enterprises that operate online. But online travel is one industry where the role of Artificial Intelligence...
The Muslim Travel market is one of the fastest growing segments in the tourism sector, with contribution to the global tourism economy expected to jump 35% to US$300 Billion by 2026. This growth is...
With a plethora of online travel agencies emerging globally and regionally, the competition is growing at breakneck speed, which in turn is leading to thinning profit margins. Moreover, booking patterns have seen a drastic...
We are living in a high-speed world where trends change every day, and travelers’ habits are no exception. Be it a young traveler or a senior traveler, everyone craves for new experiences. You know...
Who isn’t aware of the ever-soaring success of Amazon since its inception? The online marketing giant has been setting some serious digital marketing goals for brands looking to boost their ROI through digital campaigns....
Travel Agency ERP systems are typically available in two hosting models: Cloud-based (or SaaS) and On-premises. We compared the differences between them in one of our earlier posts, outlining the pros and cons of...
A Travel ERP is an essential solution for travel agencies looking to grow their business and thrive in an increasingly digitized industry. However, oftentimes agencies don’t put enough thought into the system they choose...
The Travel distribution system covers all the channels through which travel is bought and sold. Distribution channels and consumer purchasing behavior varies from market to market and one needs to understand the structure of...
